CNN joins the party, explaining the business of Social Investment and SIBs…

Can You Make Money And Feel Good About It?

Funds that promise to put money to work for the good of society are growing fast, as investors look for alternatives to traditional assets.

So how does it work? Individuals invest in funds or organizations with a specific social or environmental purpose, such as building schools, hospitals or affordable housing – and they’re rewarded with a financial return.

Fund managers say the unique selling point of this kind of investing is an intentional, measurable social benefit. This sets impact investing apart from its older cousins — ethical or socially responsible investing, which try to avoid doing harm by excluding tobacco or arms companies from their portfolios.

And it appears to be catching on.