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The High-End Appeal Of Impact Investing
Forbes

With the fundamental belief that all investment decisions have social and/or environmental impacts, there’s increasing interest in impact investing. It’s a meaningful and viable way to take advantage of the concern companies have with maintaining a positive brand.

The overall goal of impact investing is to produce positive results that extend beyond strictly financial returns. It takes three forms. It can involve investing in “good” companies, divesting “bad” companies, or both.